Social Media & Content Strategy
A Social Media Plan That Doesn't Fall Apart After Two Weeks
Most small business social media in Bali starts strong and quietly stops. We build the plan behind the posts (what people usually call content strategy), with a weekly planner and a monthly calendar, so your account keeps going after the first burst of enthusiasm runs out.
Your Social Media Strategy
Swipe through the plan every client receives: the strategy, a weekly planner and a monthly calendar. The examples use a fictional Bali café, not a real client.
01 / Objective
Start With a Clear Goal
Before any post is planned, we agree what social media should do for your business. Every post in the plan then has a job to do.
Be seen
Reach the people near you who are already looking for what you offer.
Build trust
Show real work, real guests and the real people behind the business.
Bring enquiries
Turn followers into messages, bookings and visits.
Sample goal for the café: more booking messages coming from Instagram, checked month by month.
02 / Target Audience
Know Who You're Talking To
Good content speaks to one clear person. We define who that is, what they care about, and what gets in their way.
Sample customer
Weekend brunch guest
What they care about
- Food that looks and tastes fresh
- A place with a good atmosphere
- Knowing what to expect before they go
What gets in their way
- Opening hours that are unclear or out of date
- No recent photos of the place or the menu
- Not sure what it costs or how to book
Where they look
- Instagram and TikTok for ideas
- Facebook and Google Maps to check details
03 / Platforms
Choose the Right Platforms
Each platform does a different job. We pick the ones where your customers actually spend time, and give each one a clear role.
Your shop window
Photos, carousels and Stories that show what your place and products are really like.
Discovery
Short videos that can reach people who don't follow you yet.
Local community
Opening hours, events and updates for people in your area who check before they visit.
Our rule of thumb: two or three platforms done well beat five done thinly. Which ones depends on where your customers really are.
04 / Content
Four Types of Content, One Clear Voice
We mix four kinds of posts, so your feed never feels like one long advert. The share below is a starting point we adjust as we learn what works.
Behind the scenes
The people and the process behind what you sell.
Menu and product
What you offer, shown at its best.
Guest proof
Reviews and real visitors, shared with permission.
Tips and offers
Useful info, opening hours and promotions.
Voice: warm, local and honest. Written like a person talking to a neighbor, not a brochure.
05 / Weekly Planner
A Week at a Glance
Every week you see exactly what goes live, on which platform, with the visual it needs. Three posts a week is a rhythm you can actually keep up.
Mon
Short video
Morning setup behind the counter
Tue
Rest day
Wed
Carousel
Three signature dishes with prices
Thu
Rest day
Fri
Photo post
Weekend hours and a sunset table
Sat
Rest day
Sun
Review day
Sample only. The visuals are illustrated placeholders. In a real plan, these slots hold your own photos and videos.
06 / Monthly Calendar
The Whole Month, Planned
The full month on one page, so you always know what's coming and why. Each post shows its type and topic, with a color bar for the platform.
- TikTok
- Campaign window
Campaign window: the week where paid promotion would run, if you choose to. We plan its structure and ad copy direction in advance.
07 / Measuring Success
We Measure What Moves Your Business
Likes are nice, but they don't pay the rent. We track the numbers that show whether social media is actually helping you, and explain them in plain language.
Reach
How many people saw your posts.
Engagement
Likes, comments, saves and shares. Are people responding?
Local growth
New followers from the area you serve.
Enquiries
Messages, calls and bookings that came from social media.
Where the numbers come from: the built-in insights on Instagram, Facebook and TikTok, plus Google Analytics where your website is set up for it. We agree the targets with you in the first month and review them together every month.
08 / What You Receive
Your Plan, Ready to Use
Everything above, built around your business and reviewed with you every month.
- Your strategy covering goals, audience, platforms, content types and how success is measured
- A weekly planner showing what goes live each day, with the visual it needs
- A monthly content calendar so you can see the whole month ahead
- Campaign and ad copy direction, ready for whenever you want paid promotion
- A plain-language monthly review of what worked and what to change
Want this for your business?
Tell us about your business and we'll tell you honestly if we can help. No cost to ask.
Talk About Your Social MediaWhat's Included
Good social media isn’t just posting more. It’s knowing what to post, when, and why. This is what you get.
- A social media strategy covering your goals, your audience, the right platforms and what to post
- A weekly content planner showing what goes live each day, on which platform, with the visual it needs
- A monthly content calendar so you can see the whole month ahead
- Campaign structure and ad copy direction, ready for whenever you want to run paid promotion
- A monthly review of what worked and what to change, explained in plain language
A plan you can follow beats a burst of posts you can’t keep up with.
How It Works
Tell Us About Your Business
Send a message about what you sell, who your customers are and what your social media looks like now. No cost to ask, no obligation.
We Build Your Strategy
You receive your strategy, the first weekly planner and a full monthly calendar, so you can see exactly what’s coming before anything goes live.
We Review Every Month
Each month we look at what worked, explain the numbers in plain language and adjust the plan. It’s month-to-month, so you can stop any time.
What This Doesn't Cover
This service is planning and structure, not managing money you spend on ads. If you want someone running live ad spend on your behalf day to day, that’s a more specialized service, and the honest answer is Bukit doesn’t offer that yet. We’d rather say that now than let you assume it’s included.
- Social media strategy and planning: IDR 2.5-4 million a month, roughly 6-8 hours of work
- Photo and video production, if you need it: quoted separately, depending on what you need
The full breakdown, including how this compares to the Google Business Profile / Local Visibility Retainer, is on the Pricing page.
Questions People Actually Ask
Once we've agreed on a content calendar together, posting is normally part of the ongoing plan. The exact day-to-day workflow gets confirmed when we scope the work together, since it depends on your team's setup and what you'd rather keep in-house.
No. This service covers the planning and structure for future ad campaigns, not managing live ad spend on your behalf. If that ever changes, we'll say so plainly rather than quietly adding it to the invoice.
The plan shows exactly what to shoot and when. If you'd like help producing the photos and videos, we can arrange it. It's priced separately, depending on what you need.
Social media usually builds gradually, so expect steady progress over a few months rather than overnight results. We track it from the first month so you can see what's moving, and we won't promise a fixed timeline.
No cost to ask a question. Tell us what’s going on with your Instagram or Facebook and we’ll tell you honestly if we can help.